Geomobility
Geodemographics for Equitable Mobility Futures
Geodemographics for Equitable Mobility Futures
Transport planning has traditionally focused on the average commuter, leaving many travelers behind. Yet commuting represents only 13% of trips in England—far less than shopping, education, and social visits. When we design transport systems around a single "typical" traveler, we fail to serve the diverse ways people actually move through cities.
Geomobility develops detailed mobility profiles by combining digital trace data, geodemographic classifications, and travel surveys. These profiles reveal how different groups engage with the transport system—capturing the complexity that traditional planning approaches miss. By understanding these patterns at fine spatial scales, we can identify who lacks access and where the current system falls short.
The goal is simple: make transport planning work for everyone. When we understand how diverse populations actually travel, we can build more equitable, sustainable cities that serve all residents, not just the majority.